Mail Marketing

Cofficient’s NetSuite Parcelforce Integration Bundle, automates the shipping fulfilment process, and eliminates all manual intervention.  The saving has been substantial – hours of man power per day – and more importantly has assisted us with exceeding customers’ expectations.

Cofficient became immersed in Mail Marketing, really taking the time required to learn the business and appreciate the problems.  It was that depth of understanding which made the difference to the success of the implementation.  I could tell Cofficient really wanted to get the best out of NetSuite – which is such a good business software solution we have bought it twice!”

Chris Kinnaird

Mail Marketing use Cofficient to implement NetSuite 

Cofficient Ltd – Glasgow based ERP implementation specialists have announced today that NetSuite implementation for Mail Marketing Business Solutions is now complete.

Mail Marketing is widely recognised as an industry leader in the UK marketing support industry.   Services include mailing, data, print, response management and distribution & handling.  One of the few marketing support companies located in Scotland, Mail Marketing had a requirement for a solution which could handle quite complex fulfilment processes and which could offer visibility into job profitability and logistics.

The consolidation of multiple systems into the one NetSuite solution, whilst challenging, has presented multiple benefits.  Chris Kinnaird, MD of Mail Marketing Scotland said, “It’s easy to be risk averse and to find obstacles to prevent implementation.  It’s not an easy undertaking to move people and data from multiple operating systems, but it has been a very worthwhile exercise”

“The biggest change has been our ability to control everything from one system.  We’ve moved from having a multitude of legacy systems controlling our stock, finances, warehousing …to just one system.  Work load has decreased and we have noticed several efficiencies and cost savings as a result.  We have minimised our expenditure on our upgrades and maintenance costs for multiple operating systems and our training costs have been reduced as a result of the consolidation.”

Due to the unique nature of the business, the NetSuite solution required a lot of customisation in order to meet Mail Marketing’s business requirements.  One of the big benefits NetSuite brings to the Mail Marketing business is the number of modules which can be added to the solution.  Modules come “out the box” and add real value to the existing solution.  That said it is the flexibility of the NetSuite architecture which has been the big bonus for Mail Marketing.  “Our business is fairly unique in terms of our offering and processes.  The thing which has impressed me the most about this project was Cofficient’s willingness to really get under the skin of our business, to truly understand our requirements, then build us a solution which not only met our requirements, but more importantly those of our clients”.

Paul Tindal, Director at Cofficient added, “The NetSuite Platform is built in such a way that it allows us to enhance standard business processes using scripting within the system itself.  This extensibility allows for seamless integration of enhanced workflows and functions without having to worry about the impact of future system upgrades”.

Cofficient has implemented NetSuite in two instances for Mail Marketing who have two legal entities.  Says Chris Kinnaird, “It was a no brainer to get Cofficient in for a second time.  The first instance went well and we had first-hand experience of the time and effort Cofficient dedicated towards fully understanding our business, so we felt in safe hands.  We knew they would deliver the best solution for our problems.  Even though we already had certain key learnings, but Cofficient could still bring something new to the table.  Not just interested in selling NetSuite off the shelf we knew they would try and give us the best solution for our needs”.

Paul Tindal, Director at Cofficient says, “It has been wonderful working with Mail Marketing.  They are a very proactive and forward thinking company.  I look forward to helping them get the best out their system in the future and seeing how it continues to benefit their business in years to come”

  • Client Mail Marketing
  • Date 1st November 2018
  • Tags Professional Services, Wholesale Distribution