Ooni’s is a great success story. From a standing start in 2012, this Scottish company has become the world’s number one manufacturer of pizza ovens. Ooni’s product designs have proven to be a game changer in the industry. Unlike bulky, brick-built pizza ovens which take hours to heat up, these sleek, portable products reach 500℃ in just 15 minutes and produce perfect, restaurant-quality pizza in 60 seconds. The company now has over 70 employees, a global distribution network and a rapidly expanding online business.
When Financial Controller Jeff Morrison started work at Ooni in 2018, the company already had a successful online presence based on several Shopify storefronts, and growing sales on Amazon marketplace. His first task was to implement a new ERP system to handle the company’s supply chain. The business chose Cofficient to implement SAP Business ByDesign alongside ChannelUnity to handle its marketplace sales and also the integration between the SAP solution and Shopify.
Jeff remembers that the SAP Business ByDesign solution had fewer out-of-the-box integrations with online marketplaces and ecommerce platforms than some of the other ERP solutions being considered, but on meeting ChannelUnity, it was clear that integration would not be a problem – “The people we met from ChannelUnity clearly had the expertise we needed to make sure our marketplace revenues would continue to increase”.
“We did look at other alternatives to ChannelUnity, but the other solutions didn’t cover all the marketplaces we needed, or became very expensive very quickly, for all the functionality we wanted”.