There’s been a lot of chat on social media and in the news about International Women’s Day (8 March).
Here in Scotland, The Scotsman changed its iconic brand for the second time ever to The Scotswomen in honour of the day. Whilst the day has been marked as a way to honour women’s achievements and their plight for equality over the last century, this year was used specifically to mark the goals of women in terms of achieving 50-50 equality. Much has been made over issues such as quotas and positive discrimination in the workplace. The gender pay gap is widely reported. As is the lack of female representation at board level. Women 50-50 campaign are using this year’s even as a #pledgeforparity for fair representation of women across the workplace.
The Politics of Gender Disparity
Children are important to society. Working adults today are currently providing tax contributions which allow their parents and grandparents to draw down their pensions. Likewise, today’s children will be tomorrow’s taxpayers – enabling me to draw down my pension (with luck). Healthy and well adjusted children today will go on to become senior executives tomorrow. It is without doubt that a healthy and balanced home life is incredibly important for children to grow up to become contributing adults. Likewise much of the political debate surrounding immigration focuses on population decline and the net loss to the country. It is essential that companies find a progressive way to enable parenting – otherwise society falters.
Equality for Men and Women
I’ve joked before about how cloud computing can save your marriage. But I am only half joking.
It takes a brave person to stand up in a work place and say that it is equally important to have both a successful career and a successful home life. It takes someone bold to suggest that neither women NOR men are somehow incapable of performing their duties as a result of wanting to put their child to bed at 7pm. I am also 100% sure that a person’s capability and copability is not hindered in any way by a requirement to be home in time to eat with the family. Wanting to watch your child perform in the school play or run at Sports Day is not equal to a lack of dedication in the work place.
People should challenge this perception that a desire to parent is somehow at conflict with a desire to succeed professionally.
What’s this got to do with software?
Technology advancements create the ability to challenge this old fashioned and damaging perspective.
Location is no longer a barrier. There is no requirement to be in the office at 9am for the phones to ring or the emails to pop into your inbox, or to connect to the server. Cloud based software equips people to work just the same from any location.
Technology doesn’t remove the need for a central hub or office, or the requirement to interact with colleagues or clients face to face. But it makes working life easier. When you can access all your work information over the internet from any location, do you really have to sit in the office until 8pm in order to pharmacy-no-rx.net forecast? Is it absolutely essential that you write that report from your desk when everyone else has gone home? Who, after all, switches their phones and emails off after 5pm anyway?
My argument is that companies need to get behind this way of working for ALL their employees regardless of gender. Progressive companies are already doing it. The benefit for employees is well documented.
Written by Emma Stewart – Sales and Marketing Director Cofficient
If you are a progressive company who wants to implement cloud based software – get in touch