A Fork in the Road
Lewis Carroll’s Alice in Wonderland is one of my favourites. It is a book full of nonsense, which makes absolute sense.
Take this example:
“Alice came to a fork in the road. “Which road do I take?” she asked.
“Where do you want to go?” responded the Cheshire Cat.
“I don’t know.” Alice answered.
“Then,” said the cat, “it doesn’t much matter”
It reminds me of some of the businesses I come across in my day job of selling software. Most have come to a fork in the road. They are reaching out because they know they need something to help them progress; but they don’t know what that “something” is.
The Vision Vs The Journey
If you are engaging in a software search and select process, you might be so busy looking for something which fulfills your need today, you don’t even think about what you might need tomorrow.
Take, for example, the business owner who cannot grow sales because of a lack of sales process or a poorly kept CRM database. It doesn’t much matter which CRM software they pick. If you don’t know where you are going then any road will do.
But for how long?
How long before you reach another fork in the road?
How can you make the right decision about anything when you have no clear vision of where you want to end up? Having a clear vision of success is the single most important thing towards achieving it.
Down the Rabbit Hole
If you are in the market for some new business software, my advice would be to devote the time towards considering your vision for the future. Even if you don’t need all the functionality of a particular software just now, make sure your search and select includes only those products which futureproof your needs.
To that end you must consider moving to an ERP system. Trust me, running your business off multiple, disparate systems is one rabbit hole you don’t want to fall down.
If you are not considering ERP, then your competitor will, and it’s the best way to allow them to steal a march on you.
Which reminds me of another Lewis Carroll quote, from the Mad March Hare,
“My dear, here we must run as fast as we can, just to stay in place. And if you wish to go anywhere you must run twice as fast as that”
In business never a truer word was spoken.
Written by Emma Stewart – Mad Hatter and Sales & Marketing Director at Cofficient
If you are curious about new business software but want to avoid falling down the rabbit hole – get in touch