3 Ways ERP Can Enhance Your Business Relationships
There was a time when an ERP implementation meant, time, money and often disgruntled employees. The explosion of the cloud has put paid to that. Now implementations can be achieved at a fraction of the cost and at super speed. The user interfaces of ERP are no longer clunky and hard to engage with. As such it is much easier to get staff buy in – which is crucial to the success of any ERP project. But your businesses success is not just made up of the sum of your people.
As we move further into the age of big data and social sharing, business requirements have changed and ERP models have to adapt in order to bring customers and partners into the scope of your project too.
Here are three other ways that ERP can enhance your business relationships:
1) Social Media Integration
Solution such as SAP ByD and C4C offer mash-ups which allow staff to integrate customer social media, such as Twitter, into CRM records. Imagine the power of being able to respond immediately to these interactions. It’s not just that this facilities improvement in communication between employee and customer, it also minimises risk for you by being able to track and respond to pressing issues real time.
2) Customer Portals
Cloud ERP solutions, such as NetSuite, allow you to create customer portals which enables highly personalised and interactive services via the web but linked to your ERP. This means that customers can buy your products, or submit queries, request a service call or access your knowledge base – and all via your website. Not only will this boost customer satisfaction with your service but also will improve your real time information. In the back ground your ERP will be down dating stock after a purchase or channeling requests for help to an available adviser or even alerting your sales team about what information is being downloaded so that they can identify up sell opportunities.
3) Partner Relationship Management
Partner Relationship Management (PRM) can improve collaboration between you and your partners. Linking your Customer Relationship Management (CRM) software to your PRM will enable you to create a channel strategy which can include commissions or royalties, identify additional revenue generating opportunities and facilitate knowledge sharing.
In other words, your ERP will provide you with end to end, real time visibility into your company’s performance across all channels. It is the glue which binds your employees, your customers and your partners.
Written by Emma Stewart – Sales & Marketing Director Cofficient
We provision the glue which binds you with your customers and partners and implement it for you (so you don’t get stuck). To talk to one of our solution consultants get in touch