CRM Is The Answer!
After months of uncertainty and confusion, business owners all across the country are beginning to breathe a sigh of relief. But that doesn’t mean the worry stops there.
With time lost, a separated team and the landscape of business changing by the day, there is a whole host of worries playing on every returning business owners minds.
The new normal comes with a variety of questions that none of us has the answer for just yet. But there are a few business-related worries we can help ease. So here we are sharing four ways a CRM system can offer an answer to your life after lockdown prayers.
- Increase Sales
The world and business are waking up from an unexpected period of downtime. One of the critical challenges every business faces is catching up on those all-important missed sales.
Now I’m sure all businesses wish they could step into the future and gain an insight as to where their future customers lie, predict lulls and prevent slow months. Unfortunately, no person or software could have foreseen the recent disruption to the business.
While there may be no way of predicting a pandemic, what a CRM can offer is a way to make up for lost time. From the initial inquiry to closing a sale, the sales automation software allows a business to track their sales pipeline. Helping to determine trends in behaviour, highlight areas of concern and forecast potential sales. Real-time forecasting armed with detailed insights, a CRM system allows sales to become more predictable and more likely.
- Reuniting Your Team
After some time apart, one of the biggest worries every business will be facing is bringing their team back together. Behind the scenes of every business is a variety of departments, each contributing a vital part in keeping that business cog turning. While each team plays an important roe, they are all ever more powerful when they work together.
CRM software is the glue that binds a business. As an all in one solution, a CRM system streamlines data into one consistent format, accessible to the company site-wide. Removing confusion and allowing each team member insight into what’s happening around them. While a CRM system offers a platform for information to flow freely, it also encourages communication, unites workload and ultimately saves one another time.
Meaning no matter where your team are located, they can continue to work together as one well oiled sales, winning machine.
- Connecting With The Customer
Your business may be returning, but the challenge every company is faced with is bringing back customers. A business relies on the trust and reputation of the customers they serve. The standard of service a business provides its customers goes hand in hand with the potential to either build up or break down their potential for success.
NetSuite CRM provides a 360-degree view of your customers. This helps businesses understand their customers better, improve customer satisfaction and ultimately attract new business.
- Getting Back Out There
Now you’re open for business, it’s time to let your customers know you’re back. Getting back to business is only part of life after the lockdown journey. The next step is to refuel your sales leads. Before your sales team can begin chasing down those all-important deals, your marketing team must first spread the word of your return. But gaining the right attention from the right people is where the real problem lies.
One of the the critical components of NetSuite’s CRM software is its marketing automation module. This process works to systemise your marketing efforts, increase campaign efficiency and generate highly qualified leads ready for engagement.
Understanding how your customer ticks takes you a long way but understanding what you have done right or wrong opens the gateway for attracting the right lead at the right time. CRM marketing systems combines the perfect balance of analytics and insight with a range of features:
– Lead Reporting Analytics – The lead reporting tool allows your business to get a complete insight into your marketing programs.
– Campaign Management – With NetSuite you can create and track highly targeted marketing campaigns based on demographics, purchase trends, response patterns and support histories.
– Landing Page and Forms – Create landing pages with an easy-to-use form submission, allowing your business to capture data from genuinely engaged leads.
At least that’s one (or in this case 4) fewer things to worry about.
If your business is looking for more information on how to set up for business life, get in touch with our team today.
Or, if you’re looking to learn more about the benefits of a CRM system, catch up on our on demand webinars here.